The constellation
Map the decisions, people and information that shape the experience.
GA4 implementationHome / Expertise
Data analytics & conversion optimization
Know what is happening. Understand what to change.
More dashboards do not automatically produce better decisions. We begin with the questions your team needs to answer, then define events, data quality checks and reporting. Conversion work combines those signals with observed customer friction to prioritize experiments that have a clear hypothesis.
Capabilities and deliverables
- GA4 implementation
- Google Tag Manager
- Server-side tracking
- Conversion optimization
- A/B testing
- Business intelligence
- Custom dashboards
- Data engineering
- Data warehouses
- ETL pipelines
- Attribution analysis
- Customer data platforms
- Analytics audits
The connection
Give every hand-off a clear contract, owner and recovery path.
Google Tag ManagerThe launch
Test the complete journey before it becomes everyday operation.
Server-side trackingWhat you take away
A measurement plan, validated event implementation, reporting definitions and an experiment backlog. Consent requirements and data retention are considered during design.
A question worth asking
Can analytics explain every sale?
No. Consent, browser restrictions and cross-device journeys leave gaps. We document those limits and combine platform reports with business records rather than present attribution as exact.