The constellation
Map the decisions, people and information that shape the experience.
Google AdsHome / Expertise
Paid advertising & campaign management
Connect the click to the business outcome.
Campaigns perform as a connected system: message, audience, landing page, measurement and follow-up. We review that system before changing bids. A testing plan separates creative ideas from targeting hypotheses, while lead quality and sales feedback help explain what the platform metrics cannot.
Capabilities and deliverables
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- YouTube ads
- Microsoft Ads
- Yandex Direct
- Programmatic media
- Remarketing
- Shopping campaigns
- Lead generation
- Media planning
- Campaign creative
- Landing page tests
- Conversion tracking
- Advertising audits
- Click fraud assessment
The connection
Give every hand-off a clear contract, owner and recovery path.
Meta AdsThe launch
Test the complete journey before it becomes everyday operation.
TikTok AdsWhat you take away
A channel plan, campaign structure, creative testing backlog and measurement specification. Media spend and third-party subscriptions are scoped separately.
A question worth asking
Can you guarantee a cost per lead?
No. Costs depend on competition, the offer, tracking quality and conversion performance. We agree on measurement and review targets, then use tests to guide budget decisions.